Nowadays we are so lucky, with a huge choice in make-up available in stores and there always being some kind of offer on the table, we never really have an excuse to not be looking our best. This was much harder during World War II, however despite the shortages in make-up available, women did not give up. Make-up helped women feel more feminine and positive about the world around them. Wartime propaganda encouraged women to make the most of themselves, no matter if they were working in a munitions factory, staying at home or in the services.
Factual TV channel Yesterday (Sky 537, Virgin 203, Freeview 12), and its six specially commissioned shows all about the spirit of 1940, is providing some hints and tips straight from the 1940s, such as what to do if you have run out of lipstick, your tights have a run in them or you are out of shampoo!
Where rationing through WWII made make-up (and fashion) shortages normal, more and more often people heard the slogan ‘make do and mend’, encouraging them to be more inventive with products they already had at home. Below are some great tips on ration book make-up from the 1940s. What do you do when you’ve run out of your essentials?
Red lipstick was seen as a symbol of patriotism during the time, not only did it make women feel more feminine, it made them feel like they were defying the difficult times that were happening around them. In the absence of actual lipstick, beetroot juice was the failsafe way of staining your lips in a realistic fashion.
Stockings were in high demand during WWII and a lot of women were befriending American GIs to get their hands on a pair of nylons. If that wasn’t possible, the best way of looking like they were wearing tights was using gravy browning completed with a line drawn in eyebrow pencil on the back of the leg, acting as the seam. In response to the shortages and the obvious need for women to be looking like they are wearing tights, Max Factor actually introduced stocking cream!
We thought self tan was a more recent invention, our research shows that this has actually been popular for a while, and during the 1940s women used tea bags to give their skin that bronzed look!
Shampoo was always in limited supply which resulted in people washing their hair with Lux flakes (washing powder) or in the absence of that, they simply used normal tap water. When looking back at pictures from the time, you can also see that hats, headscarves and turbans were very popular as this was always a great disguise for a bad hair day. When needing to do their roots or dye their hair, women had to then rely on vegetable dye!
Soap was rationed (there were even adverts on how to make your Lux Beauty soap last longer), and for women that did not have a razor, they had to use soapy pumice stones to de-hair themselves.
These days we are bombarded with top makeup tips both online and in newspapers and magazines. Back in the 1940s a similar article would contain these top 10 tips:
1. Use gravy browning as fake tan
2. Blend lipstick on your cheeks for rouge
3. Get your friend to draw a pencil up your leg as pretend tights
4. Wear bright red lipstick for a touch of glamour
5. Blondes use lemon in their hair, brunettes use vinegar
6. Use a fine soap in your hair and massage into the scalp for sweet smelling locks
7. Make your own homemade face mask, just blend oats, lemon and milk
8. Do your own hair, you don’t need a hairdresser just some hair pins and creativity.
9. Use talc on your face, as a replacement for smooth face powder
10. Rag you hair – you don’t need curlers just old rags!
Tune in to Ration Book Britain exclusively on Yesterday: Sky 537, Virgin 203, Freeview 12, on 15th January 2010 at 5pm. For more information visit www.visityesterday.co.uk
Category Archives: a beauty addict
The Christmas beauty treats from organic beauty company, Green People, are literally good enough to eat, packed with naturally gorgeous, certified organic ingredients that give skin a delightful boost and tempting aromas that will set the senses alive.
So whether you’re looking for a divine luxury gift or the perfect stocking filler, why not treat your loved ones to Green People’s beautifully pure and indulgent gift sets:
Body Divine, £25.00 A divine duo to keep skin soft, supple, clean and fresh
Aloe Vera Shower Bath (200ml) is made with a high concentration of Aloe Vera to moisturise and soothe, and French Lavender for a relaxing shower bath. Nutrient-packed Aloe Vera Hand & Body Lotion (200ml) contains the perfect blend of Aloe Vera, Coconut and Berry wax to soothe chapped and dry skin.
Currently on Special Offer with £2.50 off listed price until 31/11/2009
Festive Fix, £24.50 A 3-step treat for the ultimate organic facial experience
Fruit Scrub (50ml) is made with Mandarin, Apricot and Bergamot to deep cleanse and gently exfoliate – enhancing the skins natural radiance. Vita Min Mask (50ml) is bursting with vitamins from Mandarin, Seaweed and Avocado to revitalize tired skin. Vita Min Fix (10ml) is a 24 hour day/night cream made with Evening Primrose, Avocado and Sandalwood to nourish skin.
Currently on Special Offer with £4.50 off until 31/11/2009
Pure Body, £24.50 The ultra indulgence for ultra sensitive skin
No Scent Shower Bath (200ml) contains Aloe Vera and Olive for a nourishing shower. No Scent Hand & Body Lotion (200ml) is rich in moisturising Omega-6, with Avocado, Olive and Hemp to nurture and regenerate dry skin.
Currently on Special Offer with £3 off until 31/11/2009
Merry Oy!ganic, £10.00 The perfect stocking filler treat for teenage skin
Contains three treat size products: Cleanse & Moisturise (10ml) a 3 in 1 cleanser, makeup remover and moisturizer; Cover & Clear (10ml) to cover up whilst mending spots and inflamed skin; Gradual Tan (10ml), a daily moisturiser which gently tans for the perfect all year round glow.
Green People’s Christmas Gift Sets are available on line at www.greenpeople.co.uk
with free delivery on the first order for your household, Can’t Help but Be think these will make perfect gifts for family and friends. There are also trial size products available, that would make fantastic stocker fillers for all, as well as cosmetics that are truly good for you and perfect for the upcoming Christmas parties.
Summer is the perfect time to experiment with pretty pastels on the eyes and shimmering pink or bronze on the cheeks. Looking great doesn’t have to break the bank though as the highstreet has really come through with some fantastic budget beauty buys.
Pop pastel eyeshadow palette, £12 from asos.com brings the best of sugar sweet colours together in one handy palette. Perfect for perfecting your look on the go, taking you from beach to bar with ease.
Use it one colour at a time, or get creative and mix it up for a more unique look, the creative oppurtunities are endless.
Bourjois little round pot blushers look adorable and are a staple product for celebrities and makeup artists. Available at Superdrug for £6.84 stock up on several colours to vary your look. My top pick is number 34 Rose D’or for a gorgeous pink glow.
With it’s funky animal print packaging, Benefit Coralista blush, available from your nearest Benefit counter, or online at their website www.benefitcosmetics.co.uk packs powerful colour in the perfect shade of summer coral.
To keep your makeup in place during the hot summer days (we wish!) foundation primer is essential. GOSH velvet touch foundation primer available from Superdrug for £12.72 is up there with the high end names in terms of quality and effectiveness.
For budge proof eye makeup I 100% Urban Decay Primer Potion. It’s definetly one of my desert island staples, I’d be lost without it! Priced around £11 and available from www.asos.com, larger Boots stores and department stores hurry out and stock up now!
What are your must have budget beauty buys? Is it worth paying more for cosmetics? Are you buying more in these tough financial times?
Can’t Help but Be would love to hear your views.